Expanding markets
Expanding Markets
This grant supports farmers access to resources, training, and assistance to expand market outlets and promote commodities grown using conservation practices.
Funding may support activities that supports farmers strengthen their marketing strategies, reach new customers, and develop new or expanded market opportunities.
Up to $25,000 per farm for a 6-month contract
This is an Advancing Markets for Producers (AMP) program. Farmer cannot receive funds from the Rodale Farm Fund if the farm has already received funds from another Advancing Markets for Producers (AMP) program under the same FSA farm number.
Farmer must grow and sell a product on the enrolled field(s) during the contract period.
The Advancing Markets for Producers program and the Rodale Institute Farm Fund appreciate farmers who already adopted regenerative practices on their farm. To show our appreciation, this grant opportunity is open to early adopters. You must perform and provide verification information demonstrating the implementation of one of the program’s regenerative practices to access these funds.

marketing educational opportunities
Farmers awarded an Expanding Markets, High Tunnel, Well, Irrigation, or Organic Transition grant can add one education event. It’s paid on top of the award, after you send a photo from the event and your receipt. Not available with Regenerative Practices.
- Conference: $2,500
- Workshop: $500
- Field Day: $500
Eligible Expenses:
- Branding and labels
- Packaging
- Certifications
- Equipment
- Market research
- Training
Vehicles are not an eligible expense.